Job Description

Are you the marketing guru who can decode customer journeys and explain them to an AI without breaking a sweat? If you’ve lived through campaign launches, A/B tests, brand wars, and dashboard deep dives — we want you shaping the next generation of AI-driven marketing tools.

We’re looking for a Marketing Subject Matter Expert (SME ) who can bridge the real world of marketing strategy with the fast-evolving world of AI systems. Your expertise will help train, evaluate, and elevate AI models that support marketers globally

🔍About the Ro le

As a Sector Evaluator – Marketi ng, you’ll translate real-world marketing workflows into AI training data, evaluate AI-generated outputs, and collaborate with product and engineering teams to refine next-gen marketing systems.

You’ll help build smarter:

• Campaign optimizers
• Personalization engines
• Predictive analytics tools
• AI-powered marketing assistan ts

🧠 What You’ll Work On-

• Train and annotate AI models using marketing knowledge, terminology, and logic
• Review and score AI-generated content for accuracy, creativity, tone, and brand alignment
• Build structured workflows, taxonomies, and scenarios across campaign lifecycles
• Evaluate campaign briefs, customer segments, KPIs, and performance narratives
• Partner with ML and product teams to refine AI capabilities and marketing use ca ses

🎓 What We’re Looking

• ForBachelor’s or Master’s in Marketing, Business, Communications, or related f ield
• 7–12 years of hands-on marketing experi ence across:
• ✔ Digital & social campaigns
• ✔ Performance marketing & A/B testing
• ✔ CRM & automation tools (HubSpot, Marketo, SFMC)
• ✔ Analytics & measurement (GA, Looker, PowerBI)
• ✔ Content strategy, segmentation, and journey mapping
• Strong documentation skills and ability to convert workflows into structured processes
• Experience collaborating with cross-functional tech teams.

⭐ Preferred Background (High Priority)

Candidates who have worked with major marketing agencies or consulting groups, including:

Omnicom Group • IPG • Accenture Interactive • Publicis Sapient • VML • Dentsu • Havas • Acxiom • Wieden+Kennedy • BBDO

📩 Ready to Apply?

If you’re a marketing leader with a passion for innovation and AI, we’d love to connect.

Apply now and help redefine the marketing tools of tomorrow. You can also connect with me directly by email at sagar.gupta@truelancer.com with your resume, hourly rate, and weekly availability. For faster communication, feel free to contact me on WhatsApp at +91 8209378345 .

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