Email Marketing Specialist Job at Robert Half, Atlanta, GA

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  • Robert Half
  • Atlanta, GA

Job Description

Job Description

Job Description

We are looking for an experienced Email Marketing Specialist to join our team on a contract basis. Based in Atlanta, Georgia, this role involves collaborating closely with internal teams to manage impactful email campaigns. If you have a flair for designing and executing targeted email strategies within the financial services industry, we encourage you to apply.

Responsibilities:
• Create and execute effective email marketing campaigns tailored to target audiences.
• Collaborate with internal teams to align email campaigns with broader marketing goals.
• Design visually appealing and engaging email templates to enhance user experience.
• Utilize email marketing platforms to schedule, track, and optimize campaign performance.
• Ensure seamless integration of campaigns with Salesforce to manage leads and customer data.
• Analyze campaign metrics to identify areas for improvement and deliver actionable insights.
• Provide support during marketing transitions and help onboard new team members.
• Maintain compliance with industry regulations and best practices in email marketing.
• Stay up-to-date with emerging trends and tools to improve campaign effectiveness.• Proven experience in creating and managing email marketing campaigns.
• Proficiency with email marketing platforms and tools.
• Strong understanding of email design principles and best practices.
• Familiarity with Salesforce for campaign integration and data management.
• Excellent communication and collaboration skills to work effectively with internal teams.
• Ability to analyze performance metrics and apply insights to optimize strategies.
• Knowledge of industry standards and compliance requirements in email marketing.
• Flexibility to work onsite in Atlanta, Georgia, 2-3 days per week.

Job Tags

Contract work, 2 days per week, 3 days per week,

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